This qualification recognises the rapid growth of the Social Media and Digital Marketing sectors as business tools and has been developed to support learners wishing to enter this evolving environment. Each unit is endorsed by CfA, the Council for Administration, and e-skills UK, the Sector Skills Council for Business and Information Technology.


Unit 308 - Principles of Social Media Advertising and Promotion

Guided Learning Hours: 34
Level: 3
Credit Value: 6
Awarding Body: City & Guilds

Aim: This unit is about understanding advertising and promotion within social media sites and the use of digital vouchers for a business.

Learning outcomes. The learner will:
1. Be able to plan how to use digital vouchers for marketing purposes
2. Be able to plan the implementation of Social Networking site advertising campaigns for Marketing purposes
3. Understand the use of promotional campaigns on social networking sites
4. Understand current national and international legal and organisational guidelines for a social networking advertising/promotional campaign


Further Details:

Course information outlining the content, length and key requirements of your chosen course, along with weblinks providing access to more detailed information, which will enable you to make an informed decision about whether to enrol on your chosen course

Lectures and Learning Materials that provide you with the information, insight and analysis necessary to successfully complete your course

Individual Support, including opportunities to engage with tutors on a one-to-one basis outside of classroom settings

Equality of Opportunity – all learners will be given the same opportunities to succeed, where necessary including provision of additional support to address individual learning needs.  Our approach to equality and diversity is outlined in more detail in our Equal Opportunities Policy, a copy of which is provided to all learners

Advice and Guidance – non-teaching staff qualified in Information, Advice & Guidance (IAG) will be available to support you with any personal or practical issues you face during your course 

Timetable - we will provide a detailed timetable for your course, enabling you to plan your learning effectively, with changes only made when absolutely necessary and reasonable notice given

Feedback – your tutor will provide detailed feedback on all of the assignments, tests and other assessments you complete as part of your course.  When you pass, your tutor will highlight the strengths demonstrated in the assessment and if you fail to meet any assessment criteria your tutor will explain why and outline what you need to do to improve your work to meet the required standard

Communication – we will use a range of communication tools, including Skype, email, mobile phone and WhatsApp, and tutors and support staff will respond to any queries within 2 working days.  You will also be given an emergency contact should you need to get in touch with us urgently

For further details please contact: info@capacitylondon.co.uk