Effective use of social media is now an established marketing tool, and could help businesses thrive. This qualification will help you understand the impact of social media on business and help you to use a range of techniques and tools in marketing campaigns. 

Who is this the qualification for? 

Ideal qualifications for those working in ICT or marketing, and those completing a Social Media Apprenticeship. This qualification also supports learners entering this sector for the first time or those looking to up skill and develop their knowledge of Social Media for Business purposes. 

Aim

This qualifation is about understanding advertising and promotion within social media sites and the use of digital vouchers for a business. 

Learning outcomes

The learner will:
1. Be able to plan how to use digital vouchers for marketing purposes

The learner can:

1.1  Define the term digital vouchers

1.2  Explain the potential uses of digital vouchers

1.3  Research the current disadvantages of digital vouchers

1.4  Explain how to overcome the barriers of using digital vouchers for acquisition and retention of customers

1.5  Plan a SMART digital voucher campaign for a business

1.6  Explain methods of managing a digital voucher system

1.7  Explain how to measure the effectiveness of a digital voucher campaign

The learner will:

2. Be able to plan the implementation of Social Networking site advertising campaigns for Marketing purposes

The learner can:

2.1  Explain the factors to consider when creating Social Networking

site adverts

2.2  Justify the use of Social Networking site advertising campaigns

2.3  Explain the importance of identifying the required outcomes from the Social Networking advertising campaigns

2.4  Explain the advantages of creating more than one advertising campaign running in parallel on the same social networking site

2.5  Explain why a Social Networking advertising campaign might fail

2.6  Plan parallel Social Networking site advertising campaigns for a business

2.7  Explain methods of monitoring Social Networking site advertising campaigns

2.8  Identify changes that might be required for a Social Networking advertising campaign based on monitoring results

The learner will:

3. Understand the use of promotional campaigns on social networking sites

The learner can:

3.1  Define promotional campaigns on social networking sites

3.2  Compare different types of promotional campaigns on social networking sites

3.3  Explain why to use promotional campaigns on social networking sites

3.4  Explain the limitations imposed by social networking sites on promotional campaigns

3.5  Explain how to comply with restrictions on promotional campaigns on social networking sites

3.6  Explain the factors which could cause negative PR when running a promotional campaig 

The learner will:

4. Understand current national and international legal and organisational guidelines for a social networking advertising/promotional campaign

The learner can:

4.1  Explain the current national and international legal and organisational guidelines relating to the use of social networking site adverts

4.2  Explain the importance of following current national and international legal and organisational guidelines for a social networking advertising/promotional campaign

 

Endorsement by a sector or regulatory body: 

This qualifation is endorsed by CfA, the Council for Administration, and e-skills UK, the Sector Skills Council for Business and Information Technology.